Hi, I'm Rosalyn.

Digital Marketing Manager | Red Roof (Nov 2020 - Present)

• Oversee social media team including content and influencer strategy for all brand-owned accounts, led strategy to launch TikTok account which saw 50k+ follower growth in first year 

• Manage ad creative development and direction for $1M+ cross-functional paid media budget

• Analyze performance of social media and paid media placements via A/B testing and Google Analytics (UA & GA4)

• Maintain relationships with multiple agencies and external stakeholders to ensure ad and creative needs were met on schedule including MGM, Warner Bros., HBO and Prime Video

• Steer affiliate marketing for brand, including developing and launching influencer affiliate strategy 

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Copywriter | Weber Associates (Jun 2020 - Sept 2020)

• Wrote B2B marketing collateral, articles, sales, and social copy for internal and external clients in an agency environment

• Created presentations to pitch content strategies to clients

• Collaborated with graphic designers and sales team members to ensure copy was aligned with business objectives

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Brand Marketing Specialist, Digital | Washington Prime Group (Jan 2020 - April 2020)
(Laid off due to COVID-19 pandemic)

• Led social media and digital marketing content strategy for integrated marketing campaigns, brand messaging, and internal communications for incubator brands operating as an internal agency

• Prepared messaging for internal and external communications through email, print advertisement, and social media for both B2B and B2C markets

• Conceptualized and drafted pitches for integrated marketing campaigns and strategic initiatives Designed select creative assets for distribution through social media, email, and CMS web updates

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Social Media Coordinator | Red Roof (Feb 2018 - Jan 2020)

• Increased month-over-month revenue of target niche by 20.5x and drove web traffic through developing and implementing an award-winning social media campaign

• Led and executed organic social media strategy including writing copy, capturing and editing video and still images to promote brand on 10+ branded social media accounts with organic reach of 1.2+ million followers

• Optimized social media influencer program to increase number of partnerships and streamline processes

• Developed video, photo and graphic assets as needed for multiple departments

MTV Unscripted Development Intern | Viacom (Jan 2017 - May 2017)

• Reviewed 20+ series pitch presentations per week for submission to executive pitch approval process 

• Critiqued early cuts of pilots to prepare series for final launch

• Supported production team and 12+ cast members on-set for The Challenge reunion special