The Take Video Essays
OPPORTUNITY: ScreenPrism.com, a film and television analysis blog, recognized the need to expand their online presence and solidify their position as industry experts. With their existing focus on written articles and information aggregation, I identified a significant opportunity to leverage the power of video content to engage a wider audience, enhance content production, boost SEO value, and diversify their storytelling approach.
Service
Brand
Content Creation
The Take (formerly Screenprism.com)
Year
2017
To realize their objectives, we embarked on an ambitious project to launch captivating video essays on YouTube. This strategic move aimed to catapult ScreenPrism.com into the forefront of the film analysis realm by harnessing the immense potential of video content.
By seamlessly blending analysis, commentary, and visual elements, we transformed ScreenPrism.com's expertise into engaging video content that resonated with a broader audience. This video essay launch not only solidified ScreenPrism.com as an authority in film and TV analysis but also propelled them to the forefront of the digital content landscape.
The Concept
To maximize our impact, I recommended we strategically repurposed the video scripts into captivating written articles. This approach allowed us to reach and engage readers who preferred written formats while driving valuable traffic back to the ScreenPrism.com website. By seamlessly integrating content across platforms, we amplified ScreenPrism.com's reach and enhanced the overall user experience, catering to diverse audience preferences.
Converting Content
The video projects that I scripted and/or edited for ScreenPrism.com's YouTube channel have garnered an impressive 400,000+ views to date. The channel has since experienced remarkable growth, surpassing the 1 million subscriber milestone.
