SPOT X - Hotel Influencer Campaign

OPPORTUNITY: Red Roof recognized an exciting opportunity with the launch of its newest boutique hotel, SPOT X, in Orlando. Despite limited budget constraints, they aimed to create a captivating and influential campaign that would generate buzz and attract guests to the new hotel. To achieve this, Red Roof developed a strategic influencer strategy and executed it with the help of their social media agency, Acadia.

Service

Brand

Influencer Marketing

SPOT X Hotel

Year

2021

In order to maximize the impact of the SPOT X launch, Red Roof's social media team devised a creative approach using influencer boxes. These boxes were carefully crafted to capture the essence of Orlando and the unique experience SPOT X offered. Each influencer box included custom postcards featuring captivating images of the hotel, VISA gift cards to enhance the excitement, and Orlando-themed merchandise to create a sense of local charm.

The Concept

Social-First Imagery

To kick off the campaign, Red Roof and Acadia collaborated on a social media first photoshoot, capturing stunning visuals of the SPOT X hotel. This allowed them to curate a collection of high-quality images that would serve as the foundation for their influencer campaign. By investing in this initial photoshoot, Red Roof ensured they had compelling content to share with their target audience.

Microinfluencers

To amplify their reach and engagement, Red Roof leveraged the power of microinfluencers. They strategically selected influencers whose audience aligned with their target market and engaged them to host small giveaways. These giveaways were designed to create a sense of exclusivity and generate interest in the SPOT X launch. By utilizing microinfluencers, Red Roof was able to maximize their limited budget while still reaching a wide audience of potential guests.